Mini Diamonds (India) Limited (MDIL) is pleased to announce that its wholly-owned subsidiary, Namra Jewels Pvt. Ltd., will officially launch its dedicated e-commerce platform — www.namrajewels.com — on Monday, 4th August 2025. This strategic move marks a significant milestone in MDIL’s expansion into the direct-to-consumer retail space for lab-grown diamond jewellery.

The online platform will feature an extensive collection of 14KT BIS Hallmarked and IGI Certified lab-grown diamond jewellery, catering to the growing demand among modern consumers for ethically sourced and affordable luxury. Designed to serve customers across India and abroad, the website promises a seamless, secure shopping experience with convenient payment options.

This digital launch is expected to complement MDIL’s existing retail and distribution channels while enhancing operational efficiency, improving profit margins, and contributing to the company’s long-term growth strategy.

Commenting on the development, Shri Upendra N. Shah, Chairman and Managing Director of Mini Diamonds (India) Limited, said,

“The launch of NamraJewels.com is in line with our broader vision of creating a robust, future-ready retail ecosystem under the Namra Jewels brand. This initiative not only boosts our brand presence but also establishes a direct and profitable avenue to connect with customers across the country.”

This update is being shared for the information and record of all stakeholders.