EPACK Durable, a leading Indian manufacturer of consumer durables, has announced a strategic partnership with South Korea-based Bumjin Electronics Co. Ltd., a globally recognized audio solutions provider. The agreement, signed on July 24, 2025, marks Bumjin’s official entry into the Indian market and aligns with EPACK Durable’s broader vision to expand into high-growth segments within consumer electronics.
The partnership will focus on the joint manufacturing of soundbars, TV speakers, and Bluetooth audio devices, tapping into the booming demand for AI-integrated, high-performance smart audio solutions in India. The collaboration combines EPACK Durable’s extensive manufacturing, R&D, and distribution capabilities with Bumjin’s technical excellence in audio technology and product design.
Production is expected to begin in Q3 of FY 2026, with the partnership targeting a 30% market share in the smart audio segment. This move is a strategic step in EPACK Durable’s efforts to diversify its portfolio beyond room air conditioners and strengthen its position in both small and large home appliances.
The joint venture is also expected to facilitate technology transfer, the exchange of global best practices, and the localization of advanced audio products for Indian consumers. In addition to catering to domestic demand, the partnership will create export opportunities, reduce India's import dependence in the audio segment—currently accounting for 25% of the market—and promote indigenous innovation and manufacturing.
Ajay DD Singhania, MD & CEO of EPACK Durable, stated, “This partnership is a key milestone in our journey to evolve into a next-generation electronics manufacturer. Leveraging Bumjin’s audio expertise alongside our large-scale production and market reach, we aim to deliver high-quality, locally produced smart audio solutions that meet both Indian and global standards.”
Bajrang Bothra, Executive Chairman of EPACK Durable, added, “This collaboration reinforces our commitment to building scalable businesses in emerging product categories. The strong interest from OEMs already indicates the potential of the audio market. With a strong go-to-market strategy and Bumjin’s technical know-how, we are confident in executing this vision at scale.”
The partnership is set to not only broaden EPACK Durable’s product offerings but also contribute to India’s growing stature in the global electronics manufacturing landscape.