The Reserve Bank of India has been conducting public awareness campaigns across various mediums such as text messages, television and digital advertisements, under the ‘RBI Kehta Hai’ (RBI Says) initiative.
2. The RBI is now further expanding its outreach by adding WhatsApp as an additional means to deliver public awareness messages.
3. Through the verified 'Reserve Bank of India' account on WhatsApp, we aim to make important financial information more accessible to everyone, regardless of their geographical location. This initiative will ensure that vital information reaches people in a simple, direct, and effective manner, strengthening trust and resilience in our digital financial ecosystem.